SESSION OVERVIEW & DETAILS
5. PANEL: From Screen to Revenue: Capturing the True Worth of AV Performances
• Duration: 45-60 minutes
• Format: short overview presentation by Dr. Sašo Polanec + Panel discussion
• Overview:
Audiovisual performances lie at the core of both the cultural and economic activity of the main users of Audiovisual works, such as TV stations, cable operators, video streaming platforms and movie theaters. This panel will explore the true value of the AV repertoire in contexts where its use is not only significant but essential to the services provided by users.
Through a focused expert presentation followed by an open discussion, we will examine how collective management organizations can ensure that their tariffs accurately reflect the economic value of the AV repertoire and how the user benefits from it.
How can CMOs more effectively articulate and defend the indispensable contribution of actors’ performances in today’s digital and Audiovisual economy? This session aims to spark ideas and promote remuneration as fair as possible.
• Panelists:
José María Montes from AISGE
José María Montes is a highly respected international consultant with nearly thirty years of experience in copyright and collective rights management. With a specialization in the audiovisual sector, he advises a range of collective management organizations — both in Spain and abroad — as well as other rights holders. In this capacity, he represents AISGE, the Spanish collective management organization for audiovisual performers, in its negotiations with users and in its international relations.
He also serves as the Acting Director of the Global Audiovisual Alliance (GAVA) and acts as a resource person for the World Intellectual Property Organization (WIPO), with which he has collaborated for two decades. Notably, he played a key role in the negotiations leading to the adoption of the Beijing Treaty on Audiovisual Performances.
Pal Tomori from EJI
Pal Tomori is the CEO of the Hungarian collective management organisation for performing artists, EJI. EJI was a founding member of SCAPR, where he is currently a member of both the Legal Working Group—of which he served as convenor from 2009 to 2016—and the Co-operation and Development Working Group. He also serves as vice-president of the Association of European Performers’ Organisations (AEPO), and is president of the Hungarian Copyright Forum Association, which represents the Hungarian Group of the Association Littéraire et Artistique Internationale (ALAI). In addition, he is a board member of the Hungarian Copyright Experts’ Council.
Pal Tomori shares his expertise as a visiting lecturer on copyright at the Deák Ferenc Postgraduate Training Institute of the Pázmány Péter Catholic University in Budapest, as well as at the Faculty of Humanities, Institute of Arts, Communication, and Music at Eötvös Lóránt University. He is the co-author of all four editions of the Comprehensive Commentary to the Hungarian Copyright Act (2000–2023).
Claudia Cadima from GDA
As an actress since 1981, it was in theatre that Claudia Cadima became a professional. Since then, she has participated in a large number of plays, TV-shows, series and films.
Since the beginning of her career she has also worked with animated films, both doing voice-over work and as an actors’ director. Furthermore, she is often part of international creative teams for the adaptation of their works in Portuguese.
Having taken part in the creation of GDA in Portugal (the performers’ collective management organisation representing musicians, actors and dancers), Claudia is also member of its Board of Directors.
Dr. Sašo Polanec
Sašo Polanec is a Professor of Economics at the School of Economics and Business and a graduate of the European University Institute. His research focuses on labor economics, with particular expertise in compensation and the economic value of rights. He has published extensively in academic journals and applies his research to real-world issues.
As a consultant, he has advised several collective management organizations on matters related to rights valuation, tariff setting, and economic analysis. His experience bridges academic rigor and practical application, making him well-positioned to contribute to discussions on performers’ rights and collective rights management.
• Moderator:
Gregor Štibernik
Gregor Stibernik is the Director of AIPA, the Slovenian collective management organisation representing authors, performers, and producers of audiovisual works. With extensive experience in copyright law, cultural policy, and collective rights management, he has been a driving force behind national and regional efforts to strengthen the rights of audiovisual creators in the last 20 years.
Gregor is actively involved in umbrella associations such as SCAPR and AEPO-ARTIS, and regularly participates in regional and international forums and working groups. He is deeply committed to fostering cooperation among collecting societies in the Western Balkans, across Europe, and globally.
